Warrington-based Datel, the brewery’s Sage Business Partner, has been instrumental in helping the business to customise the CRM module within Sage 200 to meet its unique requirements.
Founded twenty years ago, Sharp’s Brewery has grown rapidly and today supplies cask, keg and bottled beer to thousands of outlets across the UK. Its flagship brand, Doom Bar, is now the UK’s no. 1 cask beer.
Commercial Accountant Richard Hillier explains: “We moved to Datel as the leading Sage Business Partner in the UK around five years ago, and have received excellent service ever since on our Sage 200 system.
"Datel have helped us extensively in implementing Sage 200 CRM – the customer relationship management module within Sage 200. It has quickly become our 'customer bible.' All sales calls, over the telephone and in person, are made through it and all orders are captured through it. Both our telephone sales team and our field-based salespeople now have customer information at their fingertips.”