Founded in 2005, Neom Organics specialises in creating fragrances that are 100% natural with true wellbeing benefits: to relieve stress, aid sleep, boost energy or lift your mood. The product range, which spans across home fragrance and bath and body, can be found at their website www. neomorganics.com as well as two standalone stores in Leeds and Wimbledon. The range is also stocked in most large retailers in the UK, including John Lewis and Selfridges, and salons and spas, and high-end stores overseas.
Oliver Mennell, CEO at Neom Organics, explains how the company is expected to grow further in the coming years: “Our business is rapidly expanding and with that comes new challenges. We have a complex omni-channel business, including our own website, standalone stores, concessions as well as selling through department stores and independent stockists. We’ve also positioned the brand in a number of overseas territories.
“It came to a point during our 2020 strategic planning process when we realised that we would need a much more robust software system to support and manage the business throughout our growth journey.”