Sharp’s Brewery supplies cask, keg and bottled beer to thousands of outlets across the UK. Founded in 1994, the brewery has grown rapidly and its flagship brand, Doom Bar, is now the UK’s no 1 cask beer. Over the years, a passionate commitment to quality has netted the Sharp’s team a steady stream of industry and business awards. The brewery’s Cornish heritage and unique location on the Atlantic coast are major influences.
Richard Hillier, the brewery’s Commercial Accountant, outlines the benefits the business has experienced in using a Sage 200 CRM (customer relationship management) solution implemented and supported by Datel.