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expanding the world of sage

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expanding the world of sage

Sharp's Brewery Ltd

Sharp’s Brewery supplies cask, keg and bottled beer to thousands of outlets across the UK. Founded in 1994, the brewery has grown rapidly and its flagship brand, Doom Bar, is now the UK’s no 1 cask beer. Over the years, a passionate commitment to quality has netted the Sharp’s team a steady stream of industry and business awards. The brewery’s Cornish heritage and unique location on the Atlantic coast are major influences.

Richard Hillier, the brewery’s Commercial Accountant, outlines the benefits the business has experienced in using a Sage 200 CRM (customer relationship management) solution implemented and supported by Datel.

Industry: Food & Drink

Current solution: Sage 200

Solution benefits for Sharp's Brewery Ltd:

  • A central record of all interactions with
    customers, including their order history
  • Ability to analyse buying patterns to
    identify opportunities and threats
  • Mobile CRM technology enables field-based salespeople to enter lead and account information
  • Ready access to business information on the road helps salespeople to provide responsive service
  • A technology partner who can support the company’s plans for future expansion.

“Throughout, we continue to rely on Datel Customer Support, who are always really helpful in supporting all our Sage 200 modules. Our Datel account manager also makes contact regularly to check that our needs are being met and that the technology we have in place continues to support our business expansion..”

Richard Hiller, Commercial Accountant, Sharp's Brewery Ltd