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expanding the world of sage

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expanding the world of sage

Tangle Teezer Ltd

The revolutionary Tangle Teezer product was born out of Shaun Pulfrey’s professional experience as a colour technician in high profile salons in London, New York and Los Angeles. Shaun spent four years on research and development to create the ingenious hair-detangling tool.

Undeterred by his rejection by the Dragons’ Den tycoons in 2007, Shaun adjusted his business plan, made his Brixton flat double as his office and stockroom, and invested the best part of £100,000 to get his business off the ground. Tangle Teezer was officially launched in October that year at a major hairdressing exhibition and today is shipped and used in over 70 countries across the world.

The company spends very little on advertising. The brand has got where it is through organic growth with personal recommendation, social media and an enthusiastic celebrity fan base playing a major role in spreading the word.

Shaun is especially proud that his innovative product is British designed and is still manufactured in Witney near Oxford.

Industry: Manufacturing

Current solution: Sage 200

Solution Benefits for Tangle Teezer:

  • A solution that continues to support massive
    growth
  • Software that non-specialists find easy to use
  • Tight control of finished stock and components held in multiple locations
  • A long-term technology partner who understands the business
  • A multi-currency system that supports international trading.

"We now use Sage 200 from top to bottom. With Datel’s help, we have expanded the system over time so that it’s now difficult to think of a module that we don’t use."

Matt Lumb, CEO, Tangle Teezer