Established in 2007 as a family-owned business, XpressFish originally supplied fish to the fish and chip shop trade and to the catering industry via distributors. The company changed its business model in March 2011 to distribute directly to the trade. Since then the business has grown rapidly, one indicator being that from originally needing just one vehicle to make deliveries, it now has a fleet of six.
With this growth came the need to review the company’s IT systems and processes. The Sage 50 Accounts system the company previously used had stood it in good stead, but XpressFish management recognised that the time had come for a business management system, rather than an accounting system. Better management insight, customer intelligence and support for the growing telesales team were all priorities for the replacement.