Case Study
Sage Line 500 and FUSION Enhancer Customer Review - Ultimate Products Ltd
Interview with Adam Sharples,IT Director at Ultimate Products and Chris Waddington, the company’s…...
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Sage CRM
Sage CRM is a feature-rich Customer Relationship Management solution which is easy-to-use and fast to deploy.
- Out-of-the-box but configurable business process automation
- With Sage CRM, you can quickly analyse, manage, and synchronise sales, marketing, and customer care activities across all points of contact, giving you true business visibility
- It links all departments to a single system that is deployed across an Internet architecture providing obvious efficiencies in terms of deployment, maintenance and access
- Our sophisticated yet easy to use Web Services interface means it's also easy to integrate Sage CRM with other applications
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Designed to introduce the real benefits of CRM to your organisation, Sage CRM uses industry-leading technology to foster better business practices and improve information exchange throughout your organisation.
Sales
Sage CRM provides organisations with the tools needed to sell more effectively. It is an easy-to-use application that provides thousands of sales users ever day with instant access to diaries, accounts, reports, pipelines, contacts, and call lists - in short everything sales people need to get their job done. For an organisation all this information is rolled up, tracked and reported on, giving continuous, meaningful and accurate reports on just how a sales organisation is performing.
Sage CRM software provides tools to help your sales organisation perform to its maximum and let sales people concentrate on their primary purpose – selling. With Sage CRM, finding and retrieving vital information quick and easy. It helps sales staff organise their time and saves effort on administration and search, frustrations that can kill the effectiveness of even the most diligent salespeople.
Sage CRM Sales Force Automation gives your organisation instant and real-time sales opportunity analysis. We make it easy for you to get a snapshot view of all opportunities within your sales pipeline, allowing your salespeople to effectively analyse and manage deals at every stage.
For efficient sales management, Sage CRM delivers the reports every day, every hour that let you know how your sales team is performing - who’s winning new business and who needs help. It eliminates the shocks and surprises that can destroy a good quarter. With Sage CRM, you can easily organise your teams and schedule calls with simple point and click technology that co-ordinates and fills diaries. It allows the sales and lead workflow processes to be defined by you to suit your individual business. Sage CRM gives you the control you need to focus on the priorities and maximise sales. Sage CRM helps organisations to grow revenue more quickly, predictably, and profitably by helping sales professionals focus on the right deal at the right time. In addition, Sage CRM provides a snapshot of the sales cycle from first contact to final sale, allowing sales teams to effectively analyse and manage the sales pipeline in real-time.
Marketing
Sage CRM provides powerful tools for managing, tracking and analysing targeted marketing campaigns. It is an easy-to-use application that provides you with the tools to target the right customer at the right time, eliminate guesswork and put your company’s marketing resources to their best use. With Sage CRM, it's straightforward to assign, schedule and track marketing activities and view every detail of each campaign at a glance.
Sage CRM enables you to build up a detailed profile of your customers and prospects over the course of the relationship. It allows you to easily record every communication and meeting with them and this information can be stored, reported, and segmented for future campaigns. Sage CRM enables you to manage and track every element of your campaign. It's easy to view activities, objectives, leads generated and lead follow-up. You can drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects. This in-depth view of your campaigns allows you to eliminate the guesswork and put your company’s marketing resources to their best use.
Sage CRM provides telemarketers with the tools they need for effective telemarketing. Calls can be automatically scheduled for the telemarketers and the outcome of the calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. Call length and outcome recoding capabilities are built-in, plus a connector to CTI allows the call automation and recognition tools that your company has to integrated into your CRM solution.
With Sage CRM you can view your campaign status at any time and evaluate return on investment (ROI). We make it easy to analyse marketing campaigns by lead source or evaluate other important campaign details with sophisticated, user-friendly tools and reports. Sage CRM not only tracks response rates, it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
Customer Care
Sage CRM gives customer service staff the tools to develop real, lasting and beneficial relationships with customers. There is no better example of a department where the right technology and approach can transform a cost to the business into a potential profit centre than in customer service. It is with this in mind that Sage CRM was built to deliver the functionality, the cost of ownership and the ease of use to the mid-market so that service excellence can be at the heart of everything.
Sage CRM provides customer service professionals with the tools they need to make their job simpler and more effective. With Sage CRM, you can easily keep track of every customer interaction. This means that your customer service teams have the most up-to-date and complete customer information at their fingertips – information which helps them effectively and efficiently resolve service issues and easily spot cross- or up-sell opportunities.
Sage CRM allows for the pooling of all transactions and communication history into a single screen giving a 360 degree view of your customers. With user-friendly tools, you can access relevant customer data including purchases, call and escalation histories, interactions, emails and documents sent and received. All this customer information is stored in one central location allowing customer service professionals from any office location to easily access and share vital customer information. Armed with this customer knowledge, you can handle customer queries more efficiently, which in turn enhances and strengthens the customer experience and encourages customer loyalty.
Sage CRM lets your customers 'help themselves' by providing them with web access to their own 'customer portals' which can be accessed at their convenience 24/7. These password-protected self service areas on your website can be used to allow customers to log queries, make service requests, view the status of existing or past requests - anything that you feel would be useful. This customer self-service area on your website can be easily customised to incorporate the look and feel of your company website, ensuring that your company's brand remains consistent through all customer touch points.
Sage CRM integrates with leading back-office applications meaning that your Account Managers can access key customer information such as credit status. Account Managers can view current product information, pricing and discounts to capitalise on potential cross-sell and up-sell opportunities when interacting with customers.
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