Success stories

Customer Success Stories

When asked what we love the most about working at Datel... there's one thing that we all agree on: Playing a part in the success of our customers' businesses.

As we start all our customer relationships by asking the question "What's your business ambition?" - we naturally hear about where they've come from and what they've achieved so far. Hearing their inspiring stories touches us on an emotional level, and drives our passion in wanting to do everything we can to help them achieve further success. You could even say that helping our customers achieve their ambition - is our ambition. 

As you'll see from our customer stories below, "success" means different things to different people. What does success look like to you? We hope hearing their stories motivates you in a similar way to action your ambitions.

Banham Security

Established in 1926 by William F Banham, Banham Security now operates as the largest security provider in London and the southeast. Currently in its fourth generation of leadership, Banham Security is still a family-run business at heart that offers an array of products and services including 24-hour alarms, CCTV and monitoring services, as well as shutters and safes.

The business has been serving its customers for decades and has created a brand which represents trust, expertise and great value.

Ultimate Products

From a small local business established in 1977 to a now global corporate enterprise, Ultimate Products continues to develop new, innovative products to the mass markets. Through sourcing, developing, and delivering consumer goods to over 400 retail customers across the globe, Ultimate Products strives to drive its British Heritage message to its customers whilst also introducing innovative technology and new products.

Ultimate Products plans on continuing with its success and growth, and have recently opened a showroom in Germany with the aim of expanding into European markets.


Playdale Playgrounds

Playdale have been designing, manufacturing, and installing outdoor playground equipment and building playgrounds for over thirty-five years, taking pride in being a wholly British manufacturer. They have found great success in building playgrounds that provide an exciting yet safe environment in which the next generation can play, explore and learn.

Playdale are on track to achieving their growth aspirations in the UK and around the world, growing their product range both in size and in complexity.




GM Coachwork

Family business, GM Coachwork, are committed to improving the lives of others by providing quality vehicles for those with mobility issues, recognising that no two people are the same. This forward-thinking vehicle conversion company has been leading the way in wheelchair accessibility since 1988, and now continues to grow year-on-year seeing tremendous results.

Graham Vooght, Managing Director of GM Coachwork, attributes the success of the business as being “not just down to the ideas generated, but the people who make them happen”.




Now operating as a 6th-generation family endeavour, Boodles attributes much of its success as a business to building trust with its customers over the years, allowing them to have the complete ‘Boodles experience’ from the beginning of their buying journey right through to the transaction.

Having been an established business for over two centuries, the UK’s leading fine-diamond jewellers continues to be regarded as a contemporary leading British business, focussing primarily on diamond set designer jewellery.