The people behind the technology

Technology is a fantastic tool for success, but it doesn't replace the importance of people. We know that from the culture within our own business at Datel.

Our people are our best asset. They are the individuals that care about your business success and how technology can support you.  They are the people that are experts in the technology we provide and how it can be tailored to your business needs. 

Our business is built on attracting, nurturing and retaining the very best people within the Sage community. This ensures that our customers can build consistent relationships and expect continuity from us. On average, our team members are known to stay with Datel for years and more than 52% of our employees have over 5 years' service with us. 

• Building relationships, not technology

The way we work with our customers is driven by creating lasting relationships and long-term partnerships. 

Whether you are selecting a new system, working on an implementation project or have been using your solution for many years, personal experiences drive our teams.

Software selection is delivered through a dedicated team of consultants who will come out to meet you and discuss your business requirements and strategy in detail before suggesting a solution.  Our project management team is on hand throughout an implementation project, regardless of how big or small, to provide continuity throughout the process. Datel’s account management function provides you with a partner within Datel that can get to know your business and provide guidance on the ongoing strategy for your business systems.

• Continual improvement and collaboration

Our business is built on individuals who believe in Datel’s core values of respect, integrity, quality, openness and a focus on customer service, collaboration and continual improvement. 

Leading the team is a group of individuals who collectively drive Datel’s purpose and are focused on understanding your strategy and enabling you to reach your business ambition. 

Alan Simpson, Executive Chairman

Alan Simpson founded the company in 1981 when affordable business systems were a new concept and businesses needed help and guidance to get started with them.  Since then the technology has changed but Datel’s approach hasn’t.  Alan prides himself on building a consultative and collaborative culture within the business that enables the team to get close enough to our customers to build long term partnerships. 

Andrew Pritchard, Managing Director

Andrew has over 25 years’ experience of working with Sage solutions and is focused on ensuring that we have the right people across the business to work with our customers.  Andrew has a commitment to working with customers to find the right business technology to support future success and provide the services to support that journey. 

Emma Pownall, Marketing Director

Emma and her team provide our customers with a range of events, guides and tools that bridge the gap between the people and the technology.  From large conferences focused on connecting customers with each other and the software world, to sharing customer stories that explain what is possible with the right business solutions, their focus is on showcasing business success.   

Nick Swarbrick, Finance Director

Nick is a focused and dedicated finance director that knows first hand how technology can enable success within a business. He’s a regular contributor at industry events and has a wealth of knowledge on financial best practice and business insight. 

Paolo Arcangelo, Services Director

Paolo believes that Sage X3 is a powerful tool for change and growth within a business.  He has built his implementation and delivery culture based on aligning strategic goals with the power of Sage X3.  As head of the largest team of accredited Sage X3 consultants in the UK, Paolo’s focus is on enabling customers to utilise the industry and business experience they provide to deliver effective business solutions when it's right and relevant for the customer.

Tim Purcell, R&D Director

Tim’s interest and passion for emerging technologies and how they can assist businesses to be more successful is at the heart of Datel’s research and development.  Tim’s growing team is focused on keeping abreast of technology, how it can benefit businesses and how we can satisfy any gaps in business system requirements.  Datel’s own product range, Fusion, is authored from within this team through collaborating with customers on their changing needs.

Stuart Morland, Customer Support Director

Overseeing Support and Support Services, Stuart brings 22 years of working with Sage Partners in varied roles and has been at Datel since 2006. As Customer Support Director, Stuart is focused on delivering a first class customer experience and continues to grow and develop each of our Support teams, maintaining the high standard of service that our customers at Datel have come to appreciate.

Simon Newbon, Project Services Director

Simon is an APM qualified project manager and has built the project delivery teams with that knowledge and expertise at their core.  He is passionate about quality in delivery, implementing business change in the correct way and building the right relationships to deliver project success.  His teams include APM qualified project managers, Sage accredited applications consultants and a technical development team who are experts in system integration.

Tom James, Head of Sales

Tom James is an accomplished, solution-led Head of Sales, with over 15 years’ experience in selling ERP and managed solutions to businesses of all shapes and sizes. Tom loves nothing more than building new relationships with senior executives and learning about their business ambitions. With this in mind, Tom and his team of sales consultants and account managers, strive to meet their needs with an ERP solution that truly delivers and allows them to achieve their goals.