17th April 2020 | 3 min read

Brand Architekts partner with Datel to implement Sage 200 into the business

Brand Architekts Group PLC is an ambitious business that specialises in the delivery of beauty products to consumers and retailers alike. With a rapidly growing portfolio of beauty brands that the business distributes both within the UK and internationally, Brand Architekts is one of the top 25 biggest beauty players in the UK.

Formerly known as Swallowfield PLC, the company sold the manufacturing part of the business which has enabled them to specialise in the delivery of innovative products - with a focus solely on Beauty Brands.

As the business’s back-office infrastructure and accounting systems were sold with the manufacturing side, the company needed to quickly implement an ERP system that was capable of meeting the growing needs of the business. Datel’s Jeremy Cook and John Hesketh worked alongside the business to find the right solution, ultimately deciding that Sage 200 was the perfect fit for the business’s requirements.

Speaking of the decision to select Sage 200, Brand Architekts’ Finance Project Manager, Chris Howell, said;

“Sage 200 is a relatively out-of-the box solution. It is reasonably flexible and is capable of fitting a distribution business like ours, with configurability to meet our specific needs.”

John Hesketh, Datel’s Pre-Sales Consultant, commented;

“It’s an exciting time for Brand Architekts, and I’m thrilled that the team have decided to implement Sage 200 to help them to achieve their aspirations.”