'Britain's Most Ambitious Business' - the runners up

For the last 6 weeks, Datel has been running a competition to find 'Britain’s Most Ambitious Business' and we have been really inspired by the entries that we’ve received. Here is our Marketing Director Emma Pownall announcing the runners up:


Bents Garden & Home

The family at Bents personify ‘ambition’ and what it takes to begin a business with just one person’s vision, to go on to create a brand that continues to grow, diversify and provides the ultimate customer experience. Bents recently celebrated its 80th anniversary and has always been a business which has followed its passions, taken chances and strived to innovate, which is how it all began in 1937. They’re always creating new initiatives to ensure Bents remains at the very forefront of the garden retail industry. For more info, visit Bents.

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Some of you will recognise Kirsty from Dragons Den in 2010 who originally formed her business to provide healthy ‘Free-from’ options for children with allergies - Today, in addition to buying back her shares from her Dragons, she has won over 17 awards for her contribution to the food industry. Her brand continues to go from strength to strength and continues to grow with her fantastic range of products available in supermarkets across the UK. For more info, visit:

Nichols PLC

Nichols have taken the soft drink market by storm, taking Vimto to 85 countries and pride themselves on corporate responsibility with their CEO Marnie Millard being awarded with an OBE in the Queens 2018 honours list. They have a diverse approach to growing the business through their people, brands, product categories and international market presence. For more info, visit:

Premaitha Health

Premaitha Health are a diagnostic company who have developed a non-invasive pre-natal screening test that can detect a range of genetic abnormalities in unborn babies. Their ambition is to grow to address other significant health challenges such as the early detection of cancer. They are Headquartered in Manchester and also have offices in Taipei and Singapore. They are growing and developing at an amazing rate but most importantly what they are doing Is something that will have impact on many people worldwide. For more info, visit: