by Datel

Creating a showstopper with Sage 200cloud

The Datel blog takes a look at one company's transition from Sage 50 to Sage 200cloud and the benefits the new solution introduced, including increased traceability, efficiency and visibility.

Creative cake decoration company, Rainbow Dust Colours, needed the right tools at its disposal to support its growing business and meet rising consumer demand for edible glitters, dusts, sprinkles and food paints. Following Real Good Food’s acquisition of the company, there was a renewed focus on meeting commercial targets and streamlining operations.

Making the switch

When Rainbow Dust Colours’ previous accounting package, Sage 50, could not keep up with its rapid growth, the business decided to switch to Sage 200cloud – allowing greater scalability and flexibility for the team, which now stands at 30 employees. Plus, the market for cake decoration has been growing substantially in recent years, opening up opportunities for expansion into Europe and the Americas. Sage 200cloud would be integral to supporting this move, as Rainbow Dust Colours needed to implement big changes across the company, including product names, packaging and descriptions.

Added value

Since transitioning to Sage 200cloud in 2016, the new business management solution has played a crucial role in the success of Rainbow Dust Colours, both with its ongoing rebranding exercise and with day-to-day activities. “Sage 200 has allowed us to import data quickly, helping us to make the changes to SKU codes, data and product descriptions that have been necessary since our rebrand. It’s much easier to use than our previous system and the time we have saved has been priceless,” says James Birch, financial manager at Rainbow Dust Colours.

“Our recent growth has also significantly increased our sales orders, and Sage 200 has helped us to input the required information faster than before – with the option to export data easily to Microsoft Office for improved reporting. We have opted for the accounting, stock control and business intelligence modules, which have saved the finance and sales teams' valuable time, as well as providing increased traceability. Now, we can see every transaction from start to finish.”

Looking ahead

With the help of Sage Business Partner, Datel, Rainbow Dust Colours has ongoing technical support on any issues that arise. “Datel has been incredibly professional throughout the process – getting back to us pretty much instantly on any queries. Overall, we have found Sage 200 to be very reliable,” adds Birch.

In the future, Rainbow Dust Colours has the option to include a planning module as the business expands even further, and a more extensive stock control system add-on to cope with increasing customer demand.

Take your next step like Rainbow Dust Colours

Whether you want to learn more about Sage 200cloud or another business management solution such as Sage Enterprise Management, get in touch with one of our Sage experts to find out how a new solution could benefit your business.