by Executive Chairman
Alan Simpson

Peter Jones talks overcoming challenges

Experience has taught me that being in business is never without its challenges. Whether you're a startup with something new to offer or longstanding organisation with decades behind, there's always more to get stuck into.

There might be times when those challenges can feel impossible, and yet behind each of them is the opportunity to learn and get one step closer to realising those aspirations.

For Peter Jones, who started his journey at 19 and now runs over 40 businesses, his success hasn’t been without its obstacles - but they didn't make him any less ambitious.

As Sage’s Ambassador for Ambition, Peter wants to inspire others to overcome those challenges. Below, he talks about the challenges he's faced on his journey, and how it’s shaped his ambition along the way.


Share your ambition story

Peter Jones and the customers we support have inspired us to find Britain’s most ambitious business. The winner will receive a promotional video showcasing that ambition - entirely on us.

An ambition story will be different for everybody. For Connect, it was to pioneer a new type of cleanroom. For Quanta, it was to design revolutionary technology.

Regardless, every business has something they’re working towards and are driven by their desire to do more.

Click below to share your story - or nominate someone you feel demonstrates ambition and has a tale to tell.

share your story below

Share your story to win a promotional video on your business ambition

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Share your story