The ambition behind Ultimate Products

Ultimate Products established in the UK in 1977, and has evolved from a small local business into a global corporate success. The company develops new, innovative concepts and brings professional, sought-after products to the mass markets from over 20 different brands. With over 400 retail customers across the globe including Amazon, B&M and Tesco, Ultimate Products is continually expanding into other markets, manufacturing and distributing innovative products to its valued retail partners.

By delivering high quality products that are good value for money, the business has seen tremendous growth with offices in the UK, Guangzhou, Belgium and Germany, spanning two continents and over 250 members of staff.

“Even now after many years, we are still extremely ambitious and dedicated to growing and expanding the business.” - Craig Holden, Group HR and Operations Director

As a customer of Datel and Sage for many years, Ultimate Products is an extremely ambitious business. Its relentless approach to punctual delivery is what makes them the ultimate provider and with the perfect mix of retail and supply experience, its logistics team instantly recognises customer’s needs and expectations. The business has been continuously modernising and improving the processes both internally and externally, to make sure that they can achieve their goals and ambitions.

“We pride ourselves on innovation and quality at Ultimate Products but most importantly on delivering value for money to our customers. Whilst we innovate and grow, it’s really important that we maintain excellent customer service.”

Ultimate Products is passionate about driving its British Heritage message to its retail customers alongside the introduction of innovative technology and new products. By being an ambitious business with ambitious staff, the company prides itself on recruiting talented, aspiring employees that can drive the business forward and the development of new products and designs.

“It’s our ambition to not only grow ourselves but also the brands we house to deliver their products to customers and many markets across multiple countries.”

Watch the video of our interview with Craig and join us behind the scenes at Ultimate Products where you'll see the talent behind some of our favourite homeware brands such as Salter, Beldray and Intempo.

If you would like to understand how business technology can support your goals and help you to achieve them that little bit quicker, Datel could help. Book a free Ambition Workshop and we can listen to where you would like your business to go and share how we can support you getting there. Book your free workshop today or call 0800 0775 888.


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