Blog

by Executive Chairman
Alan Simpson

What ambition means to Boodles

Boodles is a business that I am fascinated by and admire. After two centuries, the UK's leading fine-diamond jewellers continues to craft unforgettable, aspirational jewellery and is still viewed as a contemporary leading British business.

It’s clear that Boodles is a business that’s built on ambition. It’s because of the vision and drive to continually improve that the business continues to thrive as they approach their 220th birthday as a 6th-generation family endeavour.

This year marks their 15th year as a Datel customer. It's been a privilege to support and witness Boodles’ growth and see their story go from strength to strength.

We’ve had the privilege to be able to sit down with Boodles Managing Director Michael Wainwright and Marketing Director James Amos to talk about ambition and what matters to them as they focus on the future of the jewellery brand and leaving a legacy for the next generations of their family.

  

   

Our competition is now closed and we have announced our winner. If you have any questions, please do not hesitate to contact a member of the team. 

It seems only natural that Boodles’ 220th birthday celebration would be as ambitious as they are. They’ve created a necklace that represents the vibrant past, present and future of Boodles, with a clasp that features the number 220 outlined in pink diamonds, with a single Ashoka-cut diamond.

What’s your ambition story?

Every day, Datel works with businesses that share Boodles ambitious qualities and aspirational drive.  It’s a quality we see in so many successful UK businesses and drives them to do exceptional things in their markets and for their customers.

That’s why we are running a competition to find Britain's most ambitious business. We’d like to learn about what ‘ambition’ means to you.

You can share your own story or you may choose to nominate a business that you feel demonstrates ambition in what they do and whose story deserves to be heard.

The lucky winner will receive a promotional business video showcasing their ambition, courtesy of Datel.

Our competition is now closed and we have announced our winner. If you have any questions, please do not hesitate to contact a member of the team.