Blog

by Emma Pownall
Marketing Director

What can ambition do for your business?

Peter Jones described it as the thing that drives everything he does ever day - and it’s not difficult to see why. Ambition makes us want to achieve things we may never have thought possible. 

For some, that can could be running a business.

But ambition is more than a starting point - it’s a frame of mind that can help you take your dreams even further, no matter what they are.

It can get us thinking about what’s next. By asking yourself that question, you can work towards that ambition and positively transform your organisation.

It encourages everybody to do more - together

Ambition isn’t just about wanting to do more with your business, it’s about wanting to do more within it.

By creating a space that helps people to realise their professional aims, your team becomes better equipped to tackle the challenges that come with realising its own. Setting that goal can focus your company, as your team works towards a shared goal.

Ambition can inspire collaboration in a way little else can, bringing with it better communication, learning and satisfaction, as they pool their talents to bring that goal to life.

With that comes improved efficiency, as everyone communicates with a single purpose and defined outcome.

Ambition is fascinating because it’s so subjective, but it’s all about wanting to do more. No matter what that ‘more’ is, that magical word, as Peter describes it, is key to getting us there.

It attracts like-minded people

If an ambitious team is determined, committed and takes the initiative, it means you’re supported by a team as driven to do more as you are. To them weekdays aren’t about getting to Friday, they’re about achieving the goals they set for themselves.

That team can help you realise those aims and positioning your company as a forward-thinking business, and attract others who share your vision.

You want the people supporting you - whether they be employees, partners or suppliers - to share be as like-minded as you. Realising your ambition isn’t always easy, so having those like-minded people alongside you makes that goal just a little bit easier to achieve.

It can transform the weekday

Ambition can revitalise your team, fostering a culture of determination and drive. It can turn the working week into an opportunity to inch ever closer to that shared goal.

What was once a role about getting through to Friday now becomes getting through to the following Monday - because that’s another day to do more one step at a time.

Those steps aren’t without their challenges, but that shared goal can pull your team through and transform difficulties into an opportunity to learn - with the right perspective.

The day-to-day result might be improved morale, detainment and job satisfaction, and that’s not including the effect of realising that ambition.

Ambition isn’t just about wanting to do more with your business, it’s about wanting to do more within it.

It can be the wild card that everyone wants - but not everyone has

By embracing that drive to do more, businesses can use it to their competitive advantage. They’ll attract emerging talent who might go on to develop those ground-breaking solutions and have that team unified by that single goal.

Ambition can also be the wild card your business needs. It can be the thing that drives your team to generate ideas - and even goals - you hadn't considered. It can drive everyone to do more, but it can drive everyone to ‘do differently’, too.

Not only can that make the difference in how people see you from the outside, but it can be the wild card that makes you stand out from the crowd.

If you’re not ambitious, your competitors will be, so ask yourself: can you afford not to embrace ambition?

Ambition is something you already have - and it’s something you can share

Ambition is fascinating because it’s so subjective, but it’s all about wanting to do more. No matter what that ‘more’ is, that magical word, as Peter describes it, is key to getting us there.

The act of running a business each and every day is an ambitious one - but when you live and breathe that ambition, it might be easy to forget that’s exactly what you are.

That’s why we want you to share that story with us. We want to hear about how you made your ambition happen and what you’re planning to do next.

Peter Jones talks about what ambition meant to him at the start of his journey. Find out what that was in this video, and what it means to him now.

Share your ambition story to win a promotional video for your business

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