Euro Foodbrands Export Ltd

Formed in 2006, Euro Foodbrands Export Ltd has established a reputation as a specialist exporter of food to the Middle East. Based in Knowsley, Liverpool, the company’s main target market is the Gulf States, where there is particular demand among the ex-pat community for a taste of home.

The company now has a turnover approaching £2 million and its range has expanded to include an extensive assortment of frozen foods, dairy products, healthy eating ranges, tinned food, dry food and cereals. Kellogg’s, Heinz, Bachelors, Cadbury and Mars are among the leading brands exported.

Solution benefits for Euro Foodbrands Export Ltd:

  • Supports the company’s growth ambitions in handling rising transaction volumes

  • Improved tracking of stock minimises wastage as the company’s product range expands

  • Cost-effective remote hosting addresses concerns around data security

  • Helps in managing cashflow to build a sustainable business

  • A consultative approach by Datel to support the company’s strategic objectives.

Industry: Food & Drink

Current solution: Sage 200

“We’d been using Sage 50 Accounts, but had stretched our system to the limit. The work-arounds you can do when you’re small, such as those concerned with trading in multiple currencies, become very time-consuming when you begin to handle more transactions as the business grows.”

- Hassan Ibrahim, Director at Euro Foodbrand Exports Ltd