VUCA Survival Guide: Business in a complex world

Every business knows that we live in a world that is becoming ever more unpredictable.

The speed of technological change is well known – and is affecting the pace at which boards and managers must make decisions. It is also reducing the horizon of predictability: where plans could be made across two years, enterprises must often look to a six-month timeline at best.

But it’s not just technology that’s obscuring our futures. Political upheaval, social change, customer sentiment, generational differences in the workplace and many other factors are combining to make life for business decision-makers challenging.

In the 1980s, the US military came up with an acronym for this blurring of future-thinking – VUCA: volatility, uncertainty, complexity and ambiguity. And VUCA has been adopted by business strategists in the past decade to describe this new age of unpredictability.

We’ve created a VUCA Survival Guide, where we’ve addressed the VUCA concepts in plain English – and assess how businesses can respond to a changing and complex world. Download your copy today to learn how to combat the VUCA world.